In recent years, the Societe Generale network has expanded eastwards with new banking subsidiaries in Czech Republic, Serbia, Slovakia and Slovenia, and the emblematic presence in Russia thanks to Rosbank. This TMI 2009 Award for Best Bank for Cash Management in Eastern Europe is the confirmation of the efforts made by Societe Generale in the region. “I am very grateful to our corporate customers for their appraisal,” said Thierry Roehm, Global Head of Corporate Cash Management. “The support of our customers leads us to pursue our commitment to provide a large and sophisticated range of solutions and services to answer their needs, at local, regional as well as international levels. This will help us win more and more requests for proposals across Eastern Europe. “
“Our strength comes from our positioning as a universal bank. Our policy is to apply our business model which proves to be successful in France, and adapt it to the local markets,“ says Serge Eveillé, Head of Sales and Marketing, International Retail Banking Division. “With the support of the expertise of the group’s business lines, Retail Banking Outside France offers an exhaustive and customised range of banking and financial products and services to all types of clients, individuals, business and corporate. Our strength is also our commercial network that allows us to be close to our 12 million individual customers and 800,000 corporate clients. This means having strong local banks, with full banking services, to meet clients’ expectations.
“This is why our development is based not only on external growth, but also on expanding our branch networks. We favour equally organic growth and external development with the support of the expertise of the group and of its business lines such as the cash management specialists of the Payment Services Department.”
“This approach is only possible thanks to the coordination of our sales teams,” says Thierry Roehm, “but it is a significant advantage for our clients, who are certain to find at Societe Generale a better understanding of their needs and organisation.”
BNP Paribas is a leader in global banking and financial services and is one of the six strongest banks in the world according to Standard & Poor’s. The group is present in over 85 countries; BNP Paribas is among the top cash management players in Europe and has a significant and growing presence in Asia and in North America. Cash management is a key strategic business for the bank. With the acquisition of Banca Nationale del Lavoro and Fortis Bank, BNP Paribas has become one of the few banks operating in four major domestic markets: France, Italy, Belgium and Luxembourg. BNP Paribas also has significant operations in southern Europe; in countries such as Spain, Portugal, Greece and Turkey but also in emerging markets.
“We are strongly committed to supporting our corporate clients globally and locally. Understanding the culture, the market and the technical specifications, and having cash management experts fluent in the local language who understand the local needs and the challenges they face is vital, which means adapting our offering accordingly,” says Pierre Fersztand, Global Head of Cash Management at BNP Paribas.
“With the recent acquisition of Fortis Bank, the newly combined business is poised for future success in supporting our clients and delivering products and service innovation. In order to prove our commitment, we are creating a Global Cash Management Competence Centre in the heart of Europe, Brussels, to support our clients both locally and seamlessly across Europe. What really matters is to know and truly understand the needs of our corporate clients to enable us to customise our offer. Our clients benefit from our local and deep expertise through an extensive unique network of a large number of business centres throughout Europe. BNP Paribas and Fortis’ complementary footprints create an unrivalled mix of European coverage and local presence.
“To exchange, discuss and to offer constructive advice to our corporate clients, we will host our 4th Cash Management University on November 25-26, 2010 in Paris. This event is really unique and brings together a large number of European clients.
“BNP Paribas is proud that Treasury Management International recognises our expertise, our capabilities, our commitment and our ambition”.