A Leader in Quality: Deutsche Bank
Featuring Marilyn Spearing, Global Head of Trade Finance and
Cash Management – Corporates, Global Transaction Banking, Deutsche Bank
In the recent Leader Awards by Greenwich Associates, an independent gauge of banks’ market penetration and the quality of their services, Deutsche Bank received awards in almost every category. In Asia, Deutsche Bank was placed top in the Quality Awards for Cash Management, and in Europe, the bank also received the highest accolade for quality in both Cash Management and Debt Capital Markets. Marilyn Spearing, Global Head of Trade Finance & Cash Management – Corporates, discusses her reaction to the Awards and outlines some of the factors that continue to contribute to Deutsche Bank’s success.
We were particularly pleased to be recognised for our commitment to excellence in the services we provide to our customers. In an environment where many banks have been forced to reduce investments in client solutions and services, we have continued to develop and innovate. As it can often take some timengoing commitment in this area. In our view, there are various elements that contribute to our best-in-class solutions and service quality.
Deutche Bank has a strong clearing business, with a strong technology base with high resilence and critical volume.
Firstly, Deutsche Bank has a strong clearing business, with a strong technology base with high resilience and critical volume. Having established this framework, we are then in a position to flex solutions according to individual customer needs, whilst still leveraging this robust framework.
Secondly, we are not distracted by trying to serve the needs of every type of client. We recognise the strengths of our solutions and expertise. Consequently we focus our attention on organisations where we know we can deliver the greatest value, specifically large, complex corporates, whether domestic or multinational in their activities. In addition, we have a strong mid-market presence in our core European markets of Germany, Italy, Spain and the Netherlands, with solutions adapted to meet the needs of these customers. We have an in-country service delivery model, which is aligned at a global level, so we ensure that our clients benefit from a consistent, high quality experience across the countries in which we work with them, whilst reflecting the local business culture, regulatory framework and language requirements.
Thirdly, a high quality approach needs to extend from the first engagement with a potential customer through many years of a relationship. The top scores that Deutsche Bank has received for sales effectiveness reflect our commitment to ensuring that bank representatives have detailed knowledge of the business, follow up promptly and maintain personal contact with the customer.