My Life in Treasury

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People in Focus: José-Carlos Cuevas José- Carlos has 25 years’ experience of restructuring, finance, HR and IT in several large multinational corporations. He now stands as Vice President for ASSET, an association with over 600 members – CFOs, treasurers and finance professionals from both corporates and public institutions.

People in Focus: José-Carlos Cuevas

José-Carlos Cuevas, Vice President, Asociación Española de Financieros y Tesoreros de Empresa (ASSET), CFO and General Manager of Corporate Resources, Mnemo

José-Carlos Cuevas

José-Carlos is Vice President of the Asociación Española de Financieros y Tesoreros de Empresa (ASSET) and Member of the Board of the European Association of Corporate Treasurers (EACT) and of IGTA, the International Group of Treasury Associations. Together these financial associations share good practices and represent corporates’ interests with regulators in Spain and Brussels.


ASSET has over 600 members – CFOs, treasurers and finance professionals from both corporates and public institutions. It holds workshops and seminars throughout Spain, and runs an Inquiry Service which is a valuable forum for queries and answers between members. ASSET’s technical commissions cover retail payments, management control, fraud, business ethics and international tax. Publications include a news magazine issued every four months, and the ASSET Treasury and Finance Conference is held annually in Madrid.

José- Carlos has 25 years’ experience of restructuring, finance, HR and IT in several large multinational corporations including GE, ALSTOM and PSA Peugeot Citroën. He is an active member of the European Money Markets Institute (EMMI) and a member of its Steering Committee. He started his professional career in 1993 as an auditor with Coopers & Lybrand, later joining the accounting department of PSA Group, where he had financial responsibility for all the Group’s industrial, financial and commercial companies. In 1996 he became Head of Accounting for Banque PSA Finance in charge of SAP implementation for PSA Spain, and in July 2001 joined the Treasury Service, heading this function for all Spanish PSA companies.


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