Strategic Treasury

Culture, Cuisine & Cash Management: The Essence of French Sophistication

When one thinks of France, one thinks of good wine, good food and not-quite-so-good rugby (although British smugness lasted only a week). What is perhaps less apparent, but equally noteworthy for all treasurers, irrespective of location, is the sophistication not only of the country’s culture and cuisine but the degree to which French treasurers have advanced beyond many of their peers in other European countries in some important aspects of treasury. As the interviews with highly respected treasurers in this Guide illustrate, gone is the old stereotype of domestic cash and a short working week, to be replaced by international vision and innovation in treasury strategy. In this article, we highlight some of the ways in which France is playing a lead role on the European stage.

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