Risk Appetite: Fight or Flight?

Risk appetite... this notion is something of a paradox in times of crisis. Generally speaking no one likes risk; we all strive to limit it as much as possible. However, behind this notion is hidden the idea of determining a company's profile. Without a precise definition of its profile, how can one adopt the appropriate strategy that would be approved by the company's shareholders?

Defining risk profile remains a delicate calibration exercise but is a prerequisite for ERM (Enterprise Risk Management). In this article, we will demystify this somewhat confusing concept. 

Key Points

  • Risk appetite or risk profile?
  • Risk appetite concepts
  • Risk profiling for corporates
  • Strategic objectives: the basis of the risk profile


Written by

François Masquelier
Head of Corporate Finance and Treasury, RTL Group, and Honorary Chairman of the European Association of Corporate Treasurers
RTL Group



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