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From Cow to Consumer: A Pioneering Cash Management Model

As an organisation that connects 3.5 million farmers with around 1 billion customers , Amul has a unique supply chain, from cow to consumer.To facilitate this, Amul's distribution network comprises of 54 sales offices, 6,000 dealers and one million retailers, one of the largest networks in India. With significant reliance on manual collection methods, particularly post-dated cheques, Amul worked with partner bank BNP Paribas to improve its receivables process to improve operational efficiency and control. In addition, however, as a pioneer of best practices in India, Amul recognised that the project represented a valuable opportunity to promote electronic payment methods, with benefits across the supply chain.

From Cow to Consumer: A Pioneering Cash Management Model

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Cash & Liquidity Management Series (44 articles)

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