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TMI 181 - December / January 2010

East European Focus: The Rewards of Russian Retail

Andy Garbutt, Retail and Leisure Director, PricewaterhouseCoopers LLP (UK)

Categories: Emerging Markets, Trade Finance, Country Focus, Other, Economy

The Russian retail market is exciting and dynamic despite the financial crisis. It has the potential to be the largest in Europe with a population of around 142 million consumers. The unconsolidated nature of much of the retail market provides ample opportunity for foreign entrants. Andy Garbutt details how you can enter such a market, the barriers to entry, and the future of of the market, as well as looking at IKEA's success story in the area as a useful template.

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