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BAA Plc - A Case Study

An independent provider, whom we hadnít heard of before, approached us with a new money market fund product. Then AIM Global called and there seemed to be a flood of calls all within the space of about a month (mid-1998). In September í98 I paid a visit to a recently acquired subsidiary in America. Talking to them, an American company using money market funds on a daily basis, I felt more encouraged. Money market funds in the US and France have been around for many years.

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